Residence Inn by Marriott breast cancer awareness campaign

For my Com Strat 383 class at Washington State University develop a piece of new media content or customer experience for an organization. The organization I decided to develop a new customer experience for is the Residence Inn by Marriott in Pullman. I currently have been working at the Residence Inn for the past six months so I know the company well. Since it is October and its breast cancer awareness month, the new customer experience that I developed is to help raise awareness for breast cancer (http://www.nationalbreastcancer.org/breast-cancer-awareness-month). This campaign to raise awareness for breast cancer would be implemented in several different ways. The first and most simple way would be too start at the hotel. Whenever a customer would check into the hotel, the front desk agent would ask the customer if they would like to donate money to help fight breast cancer . It could be as simple as a donation of one dollar, or they could donate hundreds or however much they feel. The customer would not be forced to donate it would only be if the customer chooses to do so. If the customer chooses to donate the Residence Inn would match their offer with a donation of the same amount to the breast cancer association. The donation could be private if the customer wanted it to be, or they could have their name put on the wall behind the front desk. The front desk workers would also wear pink cougar shirts on game days, which are typically the busiest days of the year, to help raise awareness. The Residence Inn would be able to raise a large sum of money this way since the month of October is extremely busy with the homecoming game, Dads weekend, and the University of Southern California game to end the month.
Another way that the Residence Inn would help raise awareness would be through its Facebook page (https://www.facebook.com/ResidenceInnWSU). Once you liked the Facebook page there would be a link provided that would direct you to a separate page that would be set up to take donations to help fight the battle against breast cancer. The Facebook page would change its cover photo to a photo of the pink ribbon that is associated with breast cancer awareness (http://sbseasons.com/blog/go-pink-with-sbccs-vaqueros-tonight/breast-cancer-awareness-ribbon/). It would also make regular posts with statistics on breast cancer and encourage you to donate. Besides raising awareness for breast cancer this would also get more likes for the Residence Inn’s Facebook page and create more sharing for the organization.
A goal for the Residence Inn would be to raise hopefully $10,000 to give to the breast cancer association. A bigger goal of this awareness campaign would be to get it implemented nationally and internationally. The Residence Inn is owned by Marriott which is an international company with over 3,000 properties worldwide. If the campaign in Pullman was successful it would spread to other Marriott’s and become a tradition every October that all Marriott’s would participate in.